Hilaria has many years of experience with the ups and downs of business and how to overcome challenges. This year, her biggest challenge has been caring for a sick child, which took up a lot of time and caused her to dip into her savings and business capitol. In July, the Solar Sister team supported her by bringing “movie night” to her town, and showing the movie where Hilaria was featured as a Solar Sister entrepreneur as part of Solar Sister’s Women+Energy:WESHINE campaign. That night, Hilaria was able to kickstart her business with new sales. You can watch the video on the YouTube channel and see the full WESHINE campaign.
Read Hilaria’s first interview, here, to see how she became a Solar Sister and her advice for other women entrepreneurs. Read her new interview, below, to learn about her advice for overcoming business challenges.
You have been an entrepreneur for several years now, and you know that there are some times that are good and some times that are hard. Can you tell me what some of the most challenging parts of running your own business are? Or a recent example?
Challenges include low capital compared to customer’s demand, diseases that lead to the use of capital, and business being seasonal. During farming most customers invest in farming and can’t buy products in large quantity. Also customers sometimes want products on credit.
You’ve managed to stick with it for many years despite those challenges. What have you learned are the best ways to overcome challenges?
Being proactive, also take or see things positively is the best way I overcome those challenges and never give up in any way, and have positive attitude.
Now that you have been around for a while and sold to many members of your community, how do you find new customers?
Customers may have one solar and want to add one more, also other customer’s lanterns get lost or stolen and buy another one. Existing customers sometimes bring new customers!
What to do you hope to achieve next in your business? What are your goals this year?
Increase my capital so that am able to buy large quantity of inventory to sell and earn more profit that will change my living status.